What is Google Ads?
Google Ads is Google’s advertising program. When you execute a specific search like “Yoga New York”, Google will deliver you relevant ads matching your search query, i.e. ads from Yoga Studios in New York (highlighted and marked as “Ad”).
Google Ads ads come in many flavors: They can be pure text, but also banners (display network: partner sites of Google) or on other platforms such as Youtube also videos (text ads are still possible). Another advertising option in Google Ads, with a very good cost / benefit ratio, is remarketing. Typical example: Someone places a product in a shopping cart, but does not buy it. The next day, when surfing on a different website, a banner with exactly that item pops up – this is not a
coincidence – this is remarketing!
I do run remarketing campaigns also a lot on Facebook as there is a vast reach and costs are also moderate there.
Benefits of Google Ads
- One of the big advantages of Google Ads is that you can start a campaign within a few hours (perhaps the Landing page) and reach your target audience almost immediately.
- With Google Ads you are also able to quickly position yourself for search queries (keywords) where you are not (yet) present in the search results.
- Compared to SEO (search engine optimization), where it can take weeks or in the worst case months to see the (optimization) results, with Google Ads you are present there almost instantly.
Google Ads effectively and efficiently
As a Certified Google Partner Google Ads I have more than 10 years of successful experience in setting up, running and optimizing Google Ads campaigns for smaller and larger companies across a variety of industries. Take a shortcut on the learning curve and don’t do the beginner’s mistakes on your own: benefit from my experience!
Google Ads used pragmatically
Your Google Ads campaigns usually should support your other corporate goals and or (online) marketing initiatives. You with your expectations, wishes, budget, etc. are always in the center of my attention not a standardized approach. I like to put a particular focus on cost, achieved goals (it has to convert…) and ROI (Return On Investment).